I am a passionate senior copywriter, conceptualist, and researcher with over twelve years of professional experience, specialising in long form copy and content. With a background in film, I’m particularly at home scriptwriting for TVCs, radio and online content, as well as creating emotive narratives for brands and further developing a brand’s voice. My previous agencies have included AKQA Berlin, AKQA Sydney and AKQA London, DDB, Geometry, and Jack Morton. I’m also a published author with my next book forthcoming in 2025 with Repeater Books, London. I am a native English speaker, born in Sydney, and am based in Berlin, working locally and remotely.
For a full portfolio with work samples, please email me: siouxzi at siouxziconnor.com
areas of expertise
Long form copy
Content writing
Manifestos
Short form copy and headlines
Conceptual copywriting
TVC, Radio and branded-content film scripts
Creative direction, including building and sustaining communications campaigns
Conceptual pitch work and research
Developing a brand voice and story
White papers
Copyediting, proofreading, and re-versioning translated copy
Crafting brand guidelines and instructional manuals
clients
Including: The GORE-TEX brand, Sony, Bacardi, Volvo, MINI, Rolls Royce, Coke Zero, Dr. Oetker, OPPO, Absolut, Google, nbn, Stoneleigh Wines, Mercure Hotel, Canon, Talisker Whiskey, Tanqueray Gin, Facebook/ Instagram, Lexus, Nike, Native Instruments, The WØMB, B&T Awards, Audi, GE, Olafur Eliasson’s Little Sun, Nivea, The Commonwealth Bank, Westpac, Telstra, Jacob’s Creek Wines, Foxtel & Fox Sports.
agencies
Including: AKQA London, Berlin & Sydney; Jack Morton; DDB; WhiteGREY, Edge; Example; Naked Communications; Agency Republic.
For further detail and contacts, please see LinkedIn.
work samples
For a full portfolio with work samples, please email me: siouxzi at siouxziconnor.com
AKQA Berlin x GORE-TEX: Going Further, Together
Going Further, Together celebrates four decades of innovative science and a future committed more than ever to applying Gore expertise to push the envelope of performance and sustainability.
For this major, multi-platform campaign, I was the Copy Lead, undertaking the script writing, web copy and social copy across all touch points.
The German rap sensation, Apache 207, partnered with Sony and AKQA to create a campaign to promote the release of Sony’s latest noise-cancelling headphones and wireless speakers.
I undertook the scriptwriting, in English and German, for the two films.
AKQA London x ATRUM: The Orient Express
This was a beautiful little project for a private equity firm who wanted to treat their clients to a very special adventure on the Orient Express.
ABSOLUT VODKA — Absolut Love Campaign | AKQA Sydney
client problem: AKQA helped Absolut continue their support of the LGBTQIA+ community during the Sydney Mardi Gras with a campaign proudly celebrating the thousands of couples that have tied the knot since same-sex marriage was legalised.
our solution: In support of an integrated campaign, we reached out to the community via social channels to find the real stories of struggle, excitement and joy behind each wedding. The response was overwhelming with a vast number of couples wanting to take part and share their stories of Absolut Love with the world.
Nespresso — Vertuo AR | AKQA Sydney
client problem: To educate national Nespresso Boutique sales teams on the key elements of the Nespresso Vertuo coffee machine, AKQA devised a training program featuring a series of augmented reality animations.
our solution: Using Vertuo coffee capsules as augmented reality markers, users could explore stories of sustainability, quality, versatility and innovation.
Google — Google Cloud Summit | Jack Morton Sydney
client problem: To attract high-level industry guests as well as speaking to loyal members of the cloud community. Communications had to be tailored to all levels while still maintaining the “Googley” tone of voice.
our solution: With the team at Jack Morton, we developed a sound strategy of reaching out to all audience levels from IT professionals wanting to connect with the latest in cloud, all the way up to CEOs with no tech savvy – through direct mail, web copy and social.
Talisker Whiskey — Australian Market introduction | Example, Sydney
client problem: How to introduce a classic Scottish Whiskey to an Australian market with a very different climate and drinking culture?
our solution: In association with Dark MOFO, Tasmania, one of the best loved arts and music festivals in Australia, we created language and activations which made parallels between the atmosphere and weather of Tasmania in the winter time and the Scottish Isles. My job was to evoke a tone of voice and mission statement which would capture the sense of history, reverence, irreverence and rugged beauty that Talisker and its homeland has come to represent.
Sample:
Dark MOFO, Talisker Dark Bar, Talisker Boathouse: Magnetising all the wildest spirits from Australia and around the world, Dark MOFO is a festival experience that will ignite an eternal fire in your heart. Find yourself in a forest dark with aural and visual treats, a Midnight Feast and the darkest, cosiest whiskey bar where you can wrap up in a luxurious wool blanket on the chesterfield with your Talisker Hot Toddy..
Later, make your way down the Dark Path to the Talisker Boathouse that will twist its way around your tastebuds. The Boathouse is bringing us back to the pioneering spirit from the Isle of Skye, and the symbiotic relationship with nature, which ignited the Talisker story in the first place. The Dark MOFO experience is the embodiment of the wild spirit of Talisker.
Native Instruments — Native Kontrol Standard Re-Brand | NI, Berlin
client problem: How to communicate to a wider, less technically-minded audience about Native Instruments’ complex, fully-integrated, electronic music system?
my solution: Harnessing the existing reputation of the Native Instruments’ brand as both the most trusted in electronic music as well as being cool, and understanding that we had to appeal to both amateurs and experts, I developed a new set of headlines and short form texts to refresh the website.
“NKS is an unprecedented ecosystem for uniting your music devices, enabling you to produce music and sound using NI hardware along with NI and non-NI software, seamlessly. NKS makes it easier to browse, play, and control hundreds of instruments and effects from over 75 different developers using NI’s KOMPLETE KONTROL keyboards and MASCHINE hardware – freeing your flow like never before. Welcome to a new standard in the democracy of sound.”
The WØMB — creative direction and communications | Uferlos Studios, Berlin
client problem: We needed to launch an entirely new event series for creative women in Berlin and to build a passionate, like-minded community.
our solution: Knowing this audience from the inside out, our studio built a brand and ongoing communications campaign from nothing to a global community of thousands. We have hosted five party events in some of Berlin’s best clubs as well as two Symposia at SAE Institute Berlin.
Little Sun — global communications, press releases, product copy, web copy, taglines, blog, product photography, social media and film scripts | STUDIO OLAFUR ELIASSON Berlin
client problem: how can we gain better global sales, better PR with relation to Olafur Eliasson as an artist as well as better brand recognition? And how can we simultaneously communicate our message of bringing clean solar energy to those who need it most in the world?
our solution: over my three years with Olafur Eliasson and his Little Sun project, I lead the communications team to completely refresh the brand and the brand story through a new website, two new product launches, a hugely successful Kickstarter campaign (reaching 500% of the target), a new global brand film, thousands of new social media followers thanks to many successful awareness campaigns as well as re-writing the brand guidelines for the global company and PR agency to follow.
Please see: http://www.littlesun.com for more.
Click here to see the 2017 Little Sun Brand Film.
Please click the link below to view Siouxzi’s portfolio:
Referrals
Upon request.
…thank you for your time & consideration
sample client list:
nike (uk)
nivea (ger)
audi (ger)
lexus (aus)
coke (aus)
volvo (ger)
mcdonalds (aus)
vw (aus)
johnson & johnson (aus)
telstra (leading telecommunications company, aus)
commonwealth bank (leading bank, aus)
bank west (aus)
westpac (leading bank, aus)
jacob’s creek wines (aus)
foxtel, fox sports (aus)
austar (aus)
tribaspace fashion (ger)
elkotec (ger)
lebenswelten (ger)
siouxzi connor 